Privacy Policy
The Berg | Luxury Vacation Villa
St. Thomas, U.S. Virgin Islands
Effective Date: November 1, 2026
At The Berg, we value your privacy and are committed to handling your personal information responsibly. Whether you're browsing our website, inquiring about availability, making a reservation, or preparing for your Caribbean getaway, we want you to feel confident about how your information is collected, used, and protected.
This Privacy Policy explains how The Berg ("we," "us," or "our") handles personal information collected through our website, www.thebergusvi.com, and related reservation and guest communication services.
1. Information We Collect
We may collect personal information when you browse our website, submit an inquiry, request a reservation, communicate with our team, or arrange services associated with your stay.
Personal and Contact Information
This may include:
Full name
Email address
Telephone number
Mailing or billing address
Information voluntarily provided through contact forms, emails, or other communications
Reservation and Guest Information
When planning or confirming a stay at The Berg, we may collect:
Requested arrival and departure dates
Number of guests and accommodation preferences
Reservation and payment information
Special requests or preferences
Event inquiries and celebration details
Information necessary to coordinate your stay
Payment Information
If you make a reservation or payment, billing and transaction details may be collected and processed through the payment methods or third-party payment providers used for your booking.
Depending on the payment provider, The Berg may receive transaction confirmations, payment status, billing details, or limited payment information.
Website Usage Information
When you visit our website, certain technical information may be collected automatically through our website hosting platform and enabled analytics tools.
This may include:
Internet Protocol (IP) address
Browser and device information
Pages viewed and time spent on the website
Referring websites or search engines
General geographic location derived from technical information
Cookie identifiers and website interaction data
This information helps us understand how visitors use the website and identify opportunities to improve the browsing experience.
2. How We Use Your Information
We use personal information for legitimate business purposes related to providing our vacation rental accommodations and guest services.
These purposes may include:
Reservations & Guest Services
Responding to inquiries and availability requests
Providing accommodation details and rental quotes
Processing and managing reservations
Confirming payments and booking arrangements
Communicating arrival instructions and property information
Coordinating requested guest services
Addressing questions, concerns, or special requests
Website Improvements
Monitoring website functionality and performance
Understanding visitor interests and website traffic
Improving website navigation, content, and usability
Identifying technical problems or security concerns
Guest Communications
We may contact you regarding your inquiry, reservation, upcoming stay, or previous booking.
These communications may include reservation confirmations, important property information, changes affecting your stay, and responses to your requests.
Marketing & Promotional Communications
Where permitted by applicable law and your communication preferences, we may send information about special offers, seasonal availability, property updates, or future stays at The Berg.
You can unsubscribe from promotional email communications at any time using the unsubscribe option provided or by contacting us directly.
Choosing not to receive promotional communications will not prevent you from receiving necessary communications related to an existing reservation.
3. Contact Forms & Reservation Inquiries
When you submit an inquiry through our website, the information you provide is used to respond to your request and assist with vacation planning or reservation arrangements.
Our website may use third-party form services, including Jotform, to collect and deliver inquiries.
Information submitted through these forms may be processed and stored by the applicable form provider and made available to authorized representatives of The Berg.
We encourage visitors to avoid submitting unnecessary sensitive personal information through standard contact forms.
Please do not send credit card numbers, passwords, or sensitive identification documents through ordinary email or unsecured message fields.
4. Cookies & Website Analytics
Our website is hosted on Squarespace and may use cookies and similar technologies to support website functionality, security, performance, and visitor analytics.
Cookies are small files stored on your device that help websites function and remember certain information.
Depending on the services enabled, cookies may be used for:
Essential Functionality: Supporting website operation, security, and navigation.
Website Analytics: Understanding visitor traffic, page views, and website performance.
Preferences: Remembering certain visitor settings or choices.
Advertising & Marketing: Measuring advertising effectiveness or supporting relevant promotional campaigns, if these features are enabled.
Our website may use Squarespace Analytics and additional analytics or advertising services where configured.
You can manage or disable cookies through your browser settings. Where required by applicable law, we provide choices regarding nonessential cookies through available consent controls.
Disabling certain cookies may affect some website features.
5. Third-Party Services
To operate our website and provide guest services, The Berg may use trusted third-party providers.
These may include:
Squarespace
Our website is built and hosted using Squarespace, which provides website hosting, infrastructure, security, and related services.
Jotform
We may use Jotform to collect reservation inquiries, contact requests, and guest information submitted through online forms.
Payment Processing Providers
Where applicable, secure third-party payment providers may process reservation deposits, rental payments, and other transaction-related charges.
Website Analytics & Advertising
If enabled, analytics and advertising services may help us understand website traffic, measure campaign performance, and improve the visibility of our vacation rental.
Guest Service Providers
When requested or necessary for an approved booking arrangement, limited information may be shared with service providers such as transportation companies, private chefs, event coordinators, or other vendors involved in delivering requested services.
These providers may collect or process information according to their own privacy policies and applicable contractual obligations.
We recommend reviewing the privacy notices of third-party websites or services before providing personal information directly to them.
6. How We Share Personal Information
The Berg does not disclose guest information to unrelated parties for their independent marketing purposes without an appropriate legal basis or permission.
We may share information when reasonably necessary to:
Process or manage reservations and payments.
Provide services you request.
Communicate with authorized property management personnel.
Support website hosting, administration, and technical operations.
Protect guests, the property, and our legitimate business interests.
Comply with applicable laws, legal processes, or valid government requests.
Respond to suspected fraud, security incidents, or unlawful activity.
Where personal information is shared with service providers acting on our behalf, we seek to limit disclosure to information reasonably necessary for their services.
7. Data Security
We take reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.
These measures may include access controls, reputable service providers, secure website connections, and appropriate handling of guest records.
However, no internet transmission, electronic storage system, or online service can be guaranteed to be completely secure.
Guests are encouraged to use caution when sharing personal information online and to contact us if they suspect unauthorized use of information provided to The Berg.
8. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods may vary depending on the nature of the information and the purpose for which it was collected.
For example, reservation records may be retained to support accounting, tax reporting, transaction documentation, legal obligations, and guest service requirements.
Inquiry records and communication histories may be retained for reasonable business purposes, subject to applicable law and our retention practices.
When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it, unless continued retention is necessary or legally required.
9. Your Privacy Rights & Choices
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.
These may include the ability to:
Request access to personal information held about you.
Request corrections to inaccurate information.
Request deletion of certain personal information.
Withdraw consent to optional processing where applicable.
Opt out of promotional communications.
Request information about certain uses or disclosures of your data.
We will consider privacy-related requests in accordance with applicable law and may need to verify your identity before fulfilling certain requests.
Some information may need to be retained for legitimate business purposes or legal obligations even after a deletion request.
To submit a privacy-related request, please contact us using the information provided at the end of this policy.
10. Children's Privacy
Our website is intended for individuals researching, planning, or booking vacation accommodations and is not directed toward children under the age of 13.
We do not knowingly solicit personal information directly from children under 13 through our website.
Parents or guardians arranging family accommodations may provide limited information about minors when reasonably necessary for reservation planning.
If we become aware that personal information was collected directly from a child in violation of applicable law, we will take appropriate steps to address the information.
11. Third-Party Websites & External Links
Our website may contain links to third-party websites, including travel resources, local attractions, transportation providers, reservation services, and social media platforms.
These websites are independently operated and may have different privacy practices.
The Berg is not responsible for the content, security, or privacy practices of independently operated third-party websites.
We encourage visitors to review the privacy policies of those websites before submitting personal information.
12. International Visitors & Data Processing
The Berg welcomes guests from the United States and around the world.
Information collected through our website or reservation services may be processed or stored in the United States or other locations where our authorized service providers operate.
Privacy and data protection laws may differ between jurisdictions.
When required by applicable law, we will take appropriate measures regarding international data processing, transfers, and privacy rights.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, reservation services, business practices, technology, or applicable legal requirements.
Any revisions will be published on this page with an updated effective date.
We encourage visitors to review this policy occasionally to remain informed about how we handle personal information.
Where required, we will provide additional notice or obtain consent before making material changes to certain data-processing practices.
14. Contact Us
Your privacy is important to us, and we welcome questions regarding how personal information is collected, used, stored, or protected.
For privacy-related inquiries, requests, or concerns, please contact:
The Berg | Luxury Nature Villa
Wintberg, St. Thomas, U.S. Virgin Islands
Website: www.thebergusvi.com
Email: luxvacation@thebergusvi.com
Phone: (340) 998-1088
We will make reasonable efforts to respond to privacy-related requests promptly and in accordance with applicable requirements.
The Berg — Your Private Caribbean Paradise
We appreciate the trust you place in us when planning your stay. Our commitment to thoughtful hospitality extends to treating your personal information with care, discretion, and respect.